7 For All Mankind, Regent Street
Global Icon with London Roots
Founded in 2000, 7 For All Mankind set out to transform the landscape of denim fashion, and its rapid rise soon earned it the nickname ‘Sevens’. The brand has since grown into a global name, with more than 100 retail locations across four continents, offering premium denim and contemporary style to an international audience.
Among its notable locations is a store housed in a historic listed building in London’s prestigious West End, reflecting the brand’s blend of modern fashion innovation and timeless sophistication.
Redefining Retail on Regent Street
The brief provided by 7 For All Mankind focused on reinstating the retail area, as well as reconfiguring and improving the staff facilities to better support day-to-day operations. Central to the project was the goal of enhancing functionality while elevating the overall design of the retail spaces, resulting in a more refined and appealing shopping experience for customers in one of London’s most iconic retail destinations.
Crafting a Distinctive Finish
As part of the refurbishment, a three-colour washing and scrubbed limewash technique to the gold walls within the customer changing areas provided an impactful contrast to the neutral palette. This specialist paint finish added depth, texture and a sense of craftsmanship to the space, creating a warm and refined backdrop that enhanced the overall ambience of the store’s fitting rooms.
Showcasing Design Innovation
Delivering a Contemporary Store Experience
Design By Two implemented a series of considered improvements to elevate both the customer and staff experience within the Regent Street store. The work included upgraded lighting and signage to create a brighter, more inviting retail environment, alongside the introduction of contemporary furniture to complement the brand’s premium aesthetic. A new high-quality cash and wrap unit was installed and strategically relocated to enhance customer flow, while increased storage facilities provided greater efficiency for staff. In addition, the staff recreational space was extended and improved, ensuring a more comfortable and functional environment behind the scenes.
Creating a Sense of Space and Calm
The light cream and white colour palette throughout the Regent Street store interior is a carefully considered choice to create a calm and welcoming environment. This carefully considered choice created a calm and welcoming environment, while also providing a sense of visual expansion that made the retail space feel larger and more open. The result was a refined backdrop that complemented the brand’s collections and elevated the overall customer experience.
Emphasising the Product
The store’s interior with its minimalist design approach, incorporated simple fixtures and fittings that allowed the products to take centre stage. By reducing visual clutter and focusing on clean lines, the layout ensures that each item is highlighted effectively, enhancing the shopping experience and reinforcing 7 For All Mankind’s premium brand identity.
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Design by Two offers a unique blend of creativity, expertise, and project management skill, making us an ideal partner for those looking to transform their space. Contact us to explore how we can bring your vision to life.
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